So, if you have a website and you are not getting the ranking or traffic you want, there are various possible reasons for it. Maintaining the top rank is important, but it is not always easy.
Here are some of the reasons why your website ranking or traffic may be dropping:
1.Keywords Still Matter
You might have heard that keywords don’t matter, quality of content does. Yes, it is true. Quality matters a lot. But if your website doesn’t have the key phrases or words that people are tying in their search box, your content is not likely to feature in the SERP results.
People use all types of keywords and their variants when they are searching. They not only use keywords but sentences too. Now, Google considers the phrases and sentences too. If you have been using the old school methods, it is time to upgrade it. You need to tweak your content so that it not only contains words but phrased and sentences too. This way, you will be able to bring back the traffic and the ranking of your website.
Look at the keywords you use and the relevant ones that people are using. This will give you an idea of what needs to be done.
1.Broken Links
This is another major reason why you are losing traffic. This is another reason why you are losing the top ranks. As you know, the inbound links make your website more popular in the SERPs, and they also ensure that people visit your website. If you have lots of links, this is the time you need to rebuild them.
You can use the various tools that are designed for building the links and identifying the bad ones. Pay attention to both inbound and interlinks. The more organized your links are the better it will be for your website. Your website will attract more traffic, which will in turn help you get top rankings in the search engine result pages.
With little effort, you can make sure that your website is ready to gain more attention. And, this will help you make your business more visible to the target audiences as well.
Also Read: Running Your Online Local Business in Florida? Why Hiring a Florida Based SEO Company Could Be the Smartest Decision?
3.Changes in Algorithm
By now you must be aware of the fact that Google regularly updates its algorithms to make things better. But this can hurt the sites such as yours if they are not up to date. It is important to stay up to date with the latest trends so that you don’t lose your visibility or traffic.
Make sure that you follow the Google trends and hire an SEO expert who can handle these things more effectively. It is important to keep things fresh and look for alternate strategies to ensure that your website gets the attention it needs. Small changes can help you stay on the top of the competitive, stay relevant and grow your business.
4.Content Marketing
Google favours content that is fresh and relevant. If your content or blog has articles on relevant subjects but doesn’t include the latest topics then you might lose your traffic. Why? Google will push the topic that is trending against the static content. Which is why you need to pay more attention to the content you are creating. You need to make sure that they are more relevant and useful.
Create content that includes topic or at least word and phrases that relates to the latest trends. Make sure that the content is relevant though, if you bluff, people will know and so will the Google algorithm. Google’s algorithm is very smart and can detect the quality of the content.
Read more: 5 Shocking Facts about SEO Services You Should Know
You can hire professional content creators to find the solution you need. This will help you gain insights and ensure that your website gets the ranking it needs.
5.Website Performance
The website should be fast, and efficient. If your website is slow and sluggish then you are likely to lose your visitors. Losing the traffic will also mean that you will lose the rankings. It is important to keep the website in top-notch condition so that they can provide ease of use.
The Bottom-line
These are some of the various reasons why your website is losing its traffic and rankings. Pay attention to these things, hire SEO experts and work on your website to make it more relevant.
If you are looking for the best SEO services in Florida, Digitalvate is your option. We are a Florida SEO services offering a wide range of services for your needs. Hire our SEO agency in Florida to get the best results.
Give us a call now – (904) 342-3861
