Google started as a project or thesis for the founders – Sergey Brin and Larry Page. It beat Yahoo in short span of tome to become most popular and later the most powerful search engine in the world. So, what makes it so different than other search engines like Bing, Yahoo, Baidu, Yandex and many others?
One of the many things that google does is provide relevant search results and offers quality results. The thing that makes Google so powerful is its algorithm that weeds out low-quality content and ensures the most relevant results are shown to the users.
Let’s look at why Google is the most popular search engine in the world and how businesses can benefit from it:
Accurate, Relevant and High-quality Results
The reason why users love Google is that it offers the most accurate search results. This is due to Google’s effort and the desire to provide the most accurate search results. They have perfected their search engine over the years and their algorithm is so powerful that it can filter out non-relevant content for any keywords. Given that it handles around 3 billion webpages, the feat is remarkable.
A lot of things go into ranking a page, such as:
- Quality of the content
- Inbound and outbound links
- Quality of the links
- Social media likes and shares
- Website visits
- Main keywords and long-tail keywords
Google has the ability to provide the exact search results that the users are looking for. It provides the most accurate and relevant results like no other. That’s the difference between Google and other search engines. Till now, none of its competitors have succeeded in beating the Google Algorithm.
Trustworthy and Efficiency
If you use different search engine for a particular keyword say, Florida SEO company. The difference in results will tell you why Google is the most used search engine in the world. It will not only provide you with the best match for your search, it will also provide additional information like location, Google map for the service, business address, social media accounts and much more.
When users get the most accurate results, they are bound to come back to the same search engine. This is the reason why Google has such a huge following. Users trust it, and it perfectly matches their needs. Efficiency, trustworthy and better results, all these things make Google what it is today.
Continuous Improvement in Its Algorithm
Google’s algorithm is its biggest asset. It is the algorithm that makes Google so smart and efficient. It helps in providing the results that matches the search queries. The level of search accuracy is what makes the search engine sophisticated.
Over the years, Google’s algorithm has improved in many ways. In fact, Google now uses the power of its algorithm with AI to provide the best results. For instance, AI helps in predicting the search intent, which makes even easer for the users to find what they are looking for.
Apart from this, Google has many other features and tools like Gmail, YouTube services, Google analytics, AdSense and various others, to provide everything in one place. Image search is easier with Google Lens, and its SEO tools can help websites get relevant rankings in the SERPs.
How Google Empowers Small Businesses
Google search engine has become the best place for small businesses to be found easily by their target customers. Local SEO has helped businesses become visible to the customers looking for services nearby. The efficient way Google has helped local business make a strong online presence, it is no wonder it has the become the top search engine in the world.
SEO or search engine optimization is one of the best online marketing tools that can help businesses and website gets noticed. Which is why local businesses are looking for SEO services in Florida. Merely having a website is not going to help you get the top ranking in the SERPs. Google manages more than 3 billion websites a day. You can imagine the level of competition here.
Effective SEO is the key to getting the best rank in the SERPs. And, Google offers its own SEO tools to achieve this. Tools like Google Analytics, Google Ads, Google Keyword Planner and even YouTube, have helped marketers make their website visible.
With the help of a Florida SEO company, small businesses can harness the power of Google search engine and its various tools to attract customers and grow their businesses.
The Bottom-line
Google has become a powerful tool not just for searching information on the internet, it has become a platform for effective marketing too. With a powerful algorithm, plethora of services, relevant search results and great support, makes it one of the best search engines for local businesses, individuals, bloggers and website owners. With the right SEO services in Florida, you can harness the power of Google – the most popular search engine in the world.
Digitalvate is a Florida SEO company offering a wide range of SEO services in Florida. We use the latest tools and features offered by Google and others to help websites get high visibility in the SERPs. Our Florida SEO services are designed to meet your specific online marketing needs.
Give us a call now – (904) 342-3861 for more information on our SEO services in Florida.
