Each new Google update comes with a surprise in the online world. There are loads of cases where the Search Engine Optimization techniques, once considered essential were turned into ineffective by Google algorithm update. It gives you the lesson to keep away from out dated SEO techniques. If you wish to know which SEO techniques you should avoid using now, then here are few suggestions that will help you in this regard.
Keyword Stuffing
In earlier times, keyword stuffing earned you first page ranking in search engines. Now, the scenario is completely different. Now, popular search engines like Google is putting emphasis on providing high quality contents to its users.
Google would by no means overlook such practices which are mean exclusively for ranking. Google wants to see natural content with the perfect keyword density. So, you need to put your focus on the users instead of ranking. If you follow this practice then your ranking will automatically improve.
Anchor Text Overload
You need to select the anchor-text or linking when you leave a back link on another site. You could be able to make your anchor text the keyword you wish to rank for, if this would be few years prior to. It is observable to the search engines that you are manually constructing links to control your positions, if you practice this nowadays. Therefore, you should use a mixture of link or anchor text now, or you will be punished.
Cloaking
Cloaking is another Search Engine Optimization technique that you should avoid using. Cloaking comprises the strategies intended for misleading search engines. Compared to what users see, it cites showing the search engines different content. Never use cloaking with the only aim of misleading search engines, or you will wind up getting penalized.
Guest Blogging on Unrelated Sites
It is a thing of the past to use guest blogging exclusively as a way to build links. Avoid submitting guest posts to random sites. If the site is not relevant to your visitors then it can be harmful for your website ranking and your brand as a whole and waste your time as well. For best results, your guest posts should add value for the people reading them, be of high quality and be relevant to you.
Mass Article Submissions
Gone are those days when mass article submission used to contributed to SERP and earn you link juice. This technique is long gone because the back links are worthless. So, now avoid doing article spamming. Even though, manual submission might still work, don’t too much depend on it.
