No matter how much cliched it sounds but the fact is Content is the king in the world of Search Engine Optimization (SEO) and it is the sole aspect which can do wonders if composed perfectly.
Thought there are many factors, the content is one of the primary factors which the search engines take into consideration while deciding the rank of the website in the SERPs. At the same time content plays as that medium that engages the visitors with the website.
And there are many factors which contribute to make the content interesting and engaging that eventually makes it relevant enough for the search engines to rank it better.
Let’s discuss further… Here are tips on how to write content for your website that will bring you best SEO practices
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Significance of the keywords Density: Keywords are the most important factor in content. It is the keywords which help to generate traffic for the website through different search engines. There will be several other sites attempting to rank for the same keyword. To combat with the competition, one needs to pay attention to the density of the keyword in a proper manner. It is better not to go overboard in the density part. Incorporating a particular keyword umpteen times to draw the attention of search engines will not last for long. Some writers chase the keyword in every sentence and compose the words to include the keyword deliberately. Rather it is advisable to add the keywords in a natural way, synonyms also plays a big role in the composition of content for search engines.
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Keep it original: Creating original content certainly demands lot of focus and creativity but there is not even slightest of doubt in the fact; original contents always acquire a good rank in SERPs. If your content is a copy version of the some other content, you can be relegated as the second source and hence will never rank.
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Uniqueness is the key: exploring ideas with a particular keyword can also make your content stand out amidst the crowd of same keywords. A uniquely written content soon escalates to a higher ranking in the search engine result page.
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Write a catchy title: A catchy title is also a very significant aspect, which should not be overlooked at all. A catchy title helps to build interest for a click. Make sure to include the keyword in the title. A reader should be able to get an idea about the subject matter it deals with from the title itself. Moreover the title should have that connectivity factor; it should be interesting enough to make that connect with the readers in a minute. A clear and short title with keywords in it plays a great role to generate traffic in a big way.
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Make a list: Listing makes the content scan easily. Generally readers tend to check the bullet list before diving into the content. As far as the search engine is concerned, it also gives a value to the heading and sub-heading (h1 h2 h3…) lists. At the same time using list offers an easy-to-read content and reader’s engagement.
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Meta description matters: Get rid of the notion that Meta description does not hold any significance. On the contrary, Meta description matters a lot to bring clicks in huge numbers. Basically Meta description gives an idea about the information lying inside the page in the SERP. Its sole aim is to convince the searcher for a click. An effectively written Meta description can certainly be quite useful.
Follow the above mentioned pointers to create an effective content for SEO.
